Each successful marketing event begins with a vision of the result, a goal of meeting and a strategy to get there. Without these 3 things, events are left to the fold and never become as big or as profitable as possible. Your strategy is the “how” of your vision “why” and your goal “what”. Whether you charge an admission fee or not, your participants also invest in your event with their time. For best results from your marketing event, your event strategy must have these 5 elements in place.
An event that sells
An event that sells starts with the name. You want your event to have a catchy title that draws attention and your target market wants to come to your event. Contact the benefits that your participants will get, what are they going to? If you have created your vision, you already know what this is, so it should be easy to integrate a strong profit statement into your event name. Weaving benefits through your marketing and focus on what your event will do for your participants, their lives and their businesses.
Content that rocks
Your event content should be “new, now, next”. Your Clamor participants for new information and information, the strategies they can implement now and the tools they can continue to use next week, next month and the following year. Especially if you use your workshop or seminar to sell your services on the backend, your event should be heavy. If you are light on the content and heavy on the selling field, you will lose your audience. People do business with people they know, like and trust. To get there quickly, you have to give them valuable content that makes them happy that they have invested their time and money with you.
A place that works
Each workshop, seminar and event is different and you can use many different locations for your event. The key is to use the type of location that works for your event. Whether a hotel, a conference center, a library, a community center or another room depends on your vision. If your vision contains a simple and educational setting, a conference center or university would work. If your target market is of strong expenses, women who are used to reinforce and a sumptuous lifestyle, a community center or school cafeteria certainly does not work. Make your place of work for your vision, your target market and your event.
Income flows that explode your benefits
The billing admission for your events is an obvious flow of income, but it may not be the income flow that makes you the most money. Set a package of your products and services to sell at the back of the room with a special workshop price. You can also create information products from the event. Register (audio and or video) and create a home study course for sale on your website. You can use a 1 hour segment as a lead generator to capture traffic on your website.
Event elements that add value
When you know what benefits that your participants are looking for, you can add event elements that reinforce the benefits and add value to the overall experience. If one of the benefits of coming to your event is the link they will do with similar individuals, make sure your introduction of opportunities to do that. Add a welcome reception so that your participants can get to know each other in an informal setting, breaking a little ice. For a 1-day workshop, add a round table, where each table has a topic to chat. People interested in this topic can sit at this table and have a conversation with other participants interested in this topic.
When planning your marketing event with your mind, your goal like your target and the parts of your event strategy in place, you are set up to succeed. Your strategy and components will guide you to plan an event that will really move your business at the next level.